這么長啊？ Millions of people pass though the gates of Disney’s entertainment parks in Galifornia, Florida and Japan each year. What makes these places an almost universal attraction? What makes foreign kings and queens and other important people want to visit these Disney parks? Well,one reason is the way they’re treated once they get there. The people at Disney go out of their way to serve their “guests”as they prefer to call them and to see that they enjoy themselves. 每年都有數以百萬計的游客到位于加利福尼亞，佛羅里達和日本的迪斯尼游樂園去玩 。為什么這些地方會有這么普遍的吸引力？為什么外國的國王王后和其他的一些重要人物會去迪斯尼公園 。恩，一個原因就是一旦他們到了這里就會得到一視同仁的對待，迪斯尼的人們以他們自己的方式去為他們的客人服務，他們喜歡與來的人們打招呼，并且看他們開心的玩 。All new employees, from vice presidents to part-time workers , begin their employment by attending Disney University and taking “Traditions I “, Here, they learn about the company’s history! How it is managed and why it is successful. They are shown how each department relates to the whole. All employees are shown how their part is important in making the park a success. 所有的新雇員包括從副總裁到小時工，都要加入到迪斯尼這所大學中，接受“傳統的我” 。在這里，他們會知道這家公司的歷史，他的管理體系以及他成功的秘訣 。他們可以看到每一個部門是如何跟公司協調一致的 。所有的雇員都可以看到，他們負責的部分對與讓公園獲得成功都是很重要的 。After passing “Traditions I”, the employees go on to more specialized training for their specific job. No detail is missed. A simple job like taking tickets requires four eight-hour days of training. When one ticket taker was asked why it took so much training for such a simple, ordinary job, he replied, “What happens if someone wants to know where the restrooms are, when the parade starts or what bus to take back to the campgrounds? We need to know the answers or where to get them quickly. Our constant aim is to help our guests enjoy the party.” 在通過了“傳統的我”培訓之后，雇員們針對他們的工作會受到更加專業的培訓 。不可以忽視任何小事 。像檢票這么簡單的工作要求4天的培訓（一天8小時） 。當我們問一位檢票員對于這么簡單普通的工作，為什么還要花這么長的時間培訓時 。他回答說：如果人們想要知道廁所在哪里，巡游什么時候開始或者做什么車可以讓他們回到露營地的話，會發生什么事？我們必須要知道答案或者是知道在哪里可以快速的找到答案 。我們的目標就是讓我們的客人喜歡上這里 。Even Disney’s managers get involved in the daily management of the park. Every year, the managers leave their desks and bussiness suit and put on special service clothes. For a full week, the bosses sell hot dogs or ice cream, take tickets or drive the monorail , and take up any of the 100 jobs that make the entertainment park come alive. The managers agree that this week helps them to see the company’s goals more clearly. 即使迪斯尼的經理也要介入到公園的入場管理中 。每年，經理們都會離開他們的辦公桌，脫下他們的西服，穿上專有的服務服裝 。老板們在整整一周的時間里會去賣熱狗或者冰激凌，檢票或者駕駛單軌車，而且還會去做任意的只要可以讓公園充滿活力的100個工作 。經理們更明確的同意在這一周里幫他們照看公司的一切 。All these efforts to serve the public well have made Walt Disney Productions famous. Disney is considered by many as the best mass service provider in America or the world. As one long time business observer once said, “How Disney treats people, communicates with them, rewards them, is in my view the very reason for his fifty years of success. I have watched, very carefully and with great respect and admiration, the theory and practice of selling satisfaction and serving millions of people on a daily basis, successfully. It is what Disney does best.”所有這些為了更好的服務大眾而作出的努力，是沃特迪斯尼的產品更加有名 。迪斯尼被很多人認定為在美國或者全世界的最好的服務供應商 。商業觀察員曾經說過：迪斯尼如何待人，與他們溝通，獎勵他們，在我看來，這就是他能夠成功五十年的原因 。我曾經很認真的觀察過，懷著極大的尊重和贊賞，在日常生活的基礎上銷售滿意和服務大眾的理論和實踐，很成功，這是迪斯尼做得最好的地方 。

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